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How to Choose a Great Business Name
You have a great idea for your new business, and you’re ready to set up shop. How do you choose a business name? If you’ve already come up with a name for your business, how do you make sure it’s a...
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Why It Might Be Time (And Why It’s Not So Bad) to Change Your Business Name
Change is hard. Most of us don’t much like it and think if something’s working okay, even if it’s not exactly what we want, that it’d take more effort to change than it would just to settle for what...
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A Business Name That Glows | Lucette Jewelry
One of our favorite projects here at Aeolidia is business name brainstorming! Business name ideas are hard to come by, and Jena loves to take on these projects, working with you to define your...
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Brainstorming a Tagline For Aeolidia
We rolled up our sleeves and got together to brainstorm our tagline recently. I got two amazing pieces of advice from my team that I wanted to pass along to you. Here are the thoughts I shared with my...
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The What, Why, and How of Trademark Registration
I recently had our business name trademarked through SimplyTM, and loved how simple it was. No wading through piles of paperwork, no confusing terminology, and reasonably priced. I was impressed with...
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Trademark Registration: What Happens When You Skip It
Have you considered going through the trademark registration process? I run a web design studio, Aeolidia, and we just last week had a client get all the way to launching her new site when she...
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Naming a Business – Should I Use My Own Name?
I had one of my little, but longtime, questions answered during the Q&A session during Eli Altman’s talk at the Nearly Impossible conference: is there a downside to using my own name as my business...
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Business Name Ideas for a Free Spirit: Wildbox Flowers
I’ve always thought business name brainstorming is a bit like shopping for a pair of jeans—you start by trying on the business name ideas that strike your fancy. Maybe you like the sound of one name,...
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Naming A Business After Yourself: When Is It A Good Idea?
The following post is by our beloved Emily McDowell. If you don’t follow her, please trip on over to her site and go buy some stuff. Emily describes her business perfectly: “This company was founded on...
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Building a Strong Brand: Felicette’s Space Cat
Lauren Quinn Ward has been making stamps by hand since 2008 under the name Doodlebug Design. After turning her hobby into her full-time job in the fall of 2014, she came to us ready to create a smart...
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From Etsy to Brick and Mortar: a Fabric Shop Transformed
Kristen Suzuki was ready for a completely new business name and identity after operating her fabric shop on Etsy for nearly a year. With countless stashes of beautiful fabrics piling up in her home,...
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Start Right by Choosing a Business Name with a Story: 5 Junes
Choosing the right name for your business is essential—but it’s more than coming up with words that sound right. The strongest brands have names that tell a story. A great name is more than a label,...
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Scared of Changing Your Business Name? How to Decide
We’ve given you lots of looks behind the process of developing a new business name. But deciding to change your business name is also its own process—and a very emotional one, to boot! From that...
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Smart Strategy: How to Rebrand Without Losing Customers
Rebranding can come at different points in a business’ growth, but it inevitably comes. And sometimes along with it comes the time for a total do-over – you might decide to change your business name,...
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Creating a Perfectly On Trend, Yet Timeless Brand
Fox and Clover is a lifestyle brand created by Tara Dowling to celebrate and inspire girl bosses, creatives, and entrepreneurs. From the very beginning, we loved the brand’s energy—fun, femme and...
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A Bohemian Logo & Brand For a New Business
Sarah Yasukochi is a successful franchise owner and marketer with more than 20 years of experience, so when it came time to start her new online business, she was prepared to do what it takes to help...
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Get Help Choosing a Business Name: How Our Brainstorming Service Works
Are you thinking about changing your business name? Or choosing a business name for a new endeavor? It’s hard, isn’t it? As a person who created a spreadsheet of possible names for both of my children...
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How to Start a New Stationery Shop Online: Fresh Out of Ink
This is an interview with one of our clients, Katy Sensenig Schilthuis, who runs Fresh Out of Ink, a paper and home goods shop. Katy came to us as she was beginning to refresh her line of goods, ready...
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Rebranding a Well-Loved Company: Twig & Tale
In 2011, Lisa Spearman began selling her woodland-inspired children’s clothing patterns online. She wanted everyone, from beginners to experts, to experience the joy that sewing and embroidering had...
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Cushy Cove: from Amazon to “Real” Business in 5 Big Steps
When JJ Park bought his first South Korean cushy mat for his son in 2008, he was working as an engineer and analyst for Amazon. He soon realized this play mat was something special; more than a mat,...
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